Higher Education Context
For English HEI the next few years will see a decreasing Hefce contribution with increasing student fees as the intended means of making up the shortfall (Lord Brown Review). This will impact on Universities in different ways with some being able to command a premium for courses and some struggling to recruit as the cost to students from lower socioeconomic backgrounds makes HEI study less attractive. In either case, there will be a significant squeeze on Universities budgets that are also responding to a learner agenda that is demanding more contact hours for the increasing fees being paid. The option of increasing the number of high paying international students will also prove more difficult as new Universities across the world compete for increasingly mobile and distance learners.
Out Of Adversity Comes Opportunity
It is likely that a gap will grow between what many can afford and the prices being charged, as many UK HEI are unable to constrain their costs pass them on by way of increased fees to students. It is in this dynamic that there is the potential to develop new ‘products’ that ‘fill-the-gap’ vacated by institutions who are unable to respond through new curriculum models that require different ways of working. It seems likely that there will be a growth in part-time students who seek to continue to work whilst learning and institutions that seek to develop and build on existing transnational partnerships, but deliver these courses in more cost effective ways.
An Open Learning Business Model
The diagram below attempts to illustrate an open learning business model by contrasting it with other approaches. It is a relatively straight-forward concept that moves beyond Open Educational Resources by also making freely available full programmes of learning including, learning activities, automated self-assessments, ways of interacting online with other learners, and significantly a mechanism for summative assessment leading to accreditation and awards based on the self-directed learning undertaken.
The underlying proposition is that by allowing learners to choose the level of support they need or can afford, it will make access to higher education a possibility for people who would otherwise be disenfranchised by student fees. In response, capacity and capability need investing in to transform appropriate courses for open learning and develop and resource the processes that enable a ‘pay-as-you-go’ approach to support and assessment.

In the diagram we have identified two dimensions that are central to the model. First the extent to which there is formal recognition of learning (summative assessment, accreditation, awards) or self-evaluation by the individual concerned. Second, a continuum of institutional resource implications that has at one extreme the campus attendance supported (lectures, tutorials, seminars, etc.) through to no ongoing resource implication beyond making the open learning materials available. Between these two dimensions there are many possibilities and an individual learner would, in the open learning approach, select the appropriate option for them at a given time.
The Open Universities OpenLearn initiative is moving somewhat in this direction, although it is problematic in that it potentially undermines the current OU business model where learners are largely paying for high quality resources.
The Open Learning business model described requires awards frameworks that allow the combining of credit gained via different routes including the Accreditation of Prior Experiential Learning (APEL) procedures that enable learning to be accredited through many different types of learner experience – most UK HEI already have these in place although making them more cost effective through the use of technology is an area where more work is required.
In addition, different approaches to teaching and learning including work-focussed learning, which we are piloting at the UoB, also offer ways in which we can reach out to new groups of learners.
Some Possible Open Learning Scenarios
Learner A: a well qualified a self-organised learner who has identified the need to learn about a specific business process access and uses resources independently, joining in online conversations both hosted by the university and in special interest groups when they feel the need to so do.
The University earns no money from this learner but other learner’s benefit from their contributions to online activities.
Learner B: is working full-time and has 120 L4 credit from a first year studying at a University some years ago. Confident in their ability to learn, unable to afford to pay for study, they work through open learning modules undertaking formative assessments and evaluations as they progress. When they feel confident in themselves that they are capable of passing an assessment they apply to be examined on that module paying a relatively modest fee for a portfolio of evidence to go through the APEL process or for a written examination to be sat.
The University earns income for assessment from this learner, this is significantly less than would be fees for traditional approaches but resources required is relatively low and the pricing reflects the cost to the institution and what the market will bear.
Learner C: is working full-time but in relatively low paid work. In an ideal world, they would chose to study full-time on campus but this is not a possibility. Instead they opt for a mixture of self-directed study and on topics of particular interest as, attend lecturers as their work allows.
The University earns income for assessment and for some support for this learner, this is somewhat less than would be fees for traditional approaches but resources required are determined and paid for by the student and they reflect the cost to the institution and what the market will bear.
Why this is significant?
The ideas explained above are not original, others are thinking and taking action along similar lines (George Siemens and his module on Connectivism). However, what is significant is that this is that Open Learning is a vibrant topic of conversation at the University of Bolton as we seek to position ourselves in the years ahead to face what will undoubtedly be challenging times. This is not proposed as a way of replacing existing courses, but for staff are seeking new ways of generating income this might be one possible route to explore.